Wal-Mart - American Idol - Like Contest
Wal-Mart, the world’s largest retailer, has launched an “American Idol”-like contest to find the best new products.
The nationwide contest called “Get on the shelf” is the brainchild of Wal-Mart’s social and e-commerce division @WalmartLabs.
For the first time, Wal-Mart is giving any small business, entrepreneur or individual inventor a shot at winning a spot on its store shelves nationwide and virtual shelf space through walmart.com.
Similar to the popular reality show “American Idol,” Wal-Mart said contestants can enter any product category that it already has — ranging from toys, electronics to clothing and household goods. They then can create and submit videos of their latest inventions at www.GetOnTheShelf.com.
Having dabbled in everything from financial services to video streaming, Walmart Stores is now trying its hand at producing a reality show — turning the intense competition to get products on its shelves into an online contest with videos and voting.
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